Understand your audience: learn who they are, what they want, why and how they consume through demographic, emotional trigger, habit, and user research.
Understand your current website and business: learn what’s going on, where are the leaks and problem areas, and how people are currently using your site.
Besides speaking with you and learning all we can about your business, the following tasks take place during our research.
Understand your audience: learn who they are, what they want, why and how they consume through demographic, emotional trigger, habit, and user research.
Understand your current website and business: learn what’s going on, where are the leaks and problem areas, and how people are currently using your site.
Besides speaking with you and learning all we can about your business, the following tasks take place during our research.
We perform proper controlled A/B testing, following the scientific method. We don’t joke around with testing. Our tests are derived from data-backed hypotheses, never called early, and external factors (data pollution, etc) are taken into consideration. All tests run for a minimum of 1 business cycle, preferably 2-3. We aim for 95% confidence and up.
Significant sample size is always in our consideration. Our testing strategies aim to maximize your traffic and move forward in the conversion process as fast as possible, but we never jeopardize the quality of the data.
Testing is an iterative process. With each test we learn something new about your customers and what keeps them moving forward through your website. With each test & each change we get new data that will help us further improve our hypotheses. Each test we conduct feeds into the next test, leading to better results.
Conversion optimization is an on-going process. We employ a research and test-driven approach to obtain the best results for you.
